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Good day community! I’m managing the marketing efforts for a service-based business here in Kazakhstan, and most of the case studies I read online seem heavily focused on e-commerce shopping feeds. I’m wondering how local service companies should approach a campaign like performance max when we don’t have a physical product catalog to upload. Do we rely entirely on custom audience signals and website landing page tracking, or is there a specific way to structure assets so we get high-intent phone calls and form fills instead of useless clicks?
Hello! You hit the nail on the head—service businesses need a completely different playbook because you aren’t feeding product XMLs into the system. For lead-gen and service providers, your success relies entirely on setting up precise conversion actions in GA4, building custom audience intent signals based on real search behavior, and using hyper-focused landing pages. You want to make sure your text assets and video elements spell out your exact service value so the automated system targets homeowners or business clients rather than casual browsers. If you want to make sure your lead funnel is optimized without wasting months on trial and error, getting professional help with performance max setup can bridge the gap nicely. It ensures your budget targets actual qualified inquiries right out of the gate!
Appreciate the breakdown! Focusing our signals and landing pages specifically on lead generation rather than product data gives me a much clearer direction now, thanks!
